Our Story

Eternal Street Apparel is a brand based out of Cleveland, OH. created by ShaMarr Simmons.

This brand was designed to enable people to genuinely express themselves freely through clothing, offering a versatile range that seamlessly aligns with various preferences and individualities.

Our collections blend contemporary street fashion with timeless design elements, thoughtfully curated to resonate with the essence of streetwear culture.

This is where fashion intersects with timelessness within the vibrant rhythm of city life. Born from a love for streetwear and a dedication to creating timeless elegance, we're committed to crafting apparel that transcends fleeting trends and endures the test of time.

Our goal is to cultivate a community where fashion tells a story, where uniqueness flourishes, and remind individuals to LIVE FREE AND REMAIN ETERNAL.